Brand with Purpose - Embedding sustainability into your brand to drive business growth

Sustainability practices are a powerful way for businesses to differentiate themselves in the market. 

Details:

This intensive half day workshop will help your business align sustainability practices with brand value and tell a cohesive and impactful story.

Through interactive activities and expert guidance, you will:

- Identify your target market on a deeper level and how to link their biggest challenges to your solution.

- Identify what you want to be known for and how your waste management initiatives and green practices align with your mission, vision, and values.

- Learn practical ways to integrate the sustainability story into your broader brand narrative.

- Develop actionable strategies for sharing your sustainability story across different marketing channels.

- Tap into the collective wisdom of the group where you can share, learn, swap stories, and spark new ideas and potential collaborations.

About our presenter:

From journalism to strategic marketing, Aleyx Ward has honed the art of storytelling, blending curiosity, creativity, and commercial insight. With 16+ years in marketing across global manufacturing, legal software, and mental health industries in the UK and Australia, she's mastered the craft of turning businesses into magnetic brands.

Today, as a professional speaker and messaging expert, Aleyx helps businesses articulate their value, stand out in crowded markets, and connect with their ideal clients through the power of story. Because at the heart of every unforgettable brand is a narrative that moves people to action.

Morning tea provided.

This session is FREE but spots are limited - One booking per business to cover up to two attendees. 

We collect business and contact details to ensure that the attendee is a Frankston City business owner, as Council's business support services are free to local business owners. Contact details will be used to update Council's business database, to confirm attendance closer to the event and send out a post event feedback survey.